Description

Eco-Drive
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THE WATCH THAT NEVER STOPS, WHEREVER YOU ARE.
Inventing technology to ensure that a watch never stops anywhere in the world was one of the challenges for CITIZEN. In 1976, we invented the world’s revolutionary light-powered analog quartz watch that uses only light as a power source. This technology, now known as “Eco-Drive”, can generate power from any light source, artificial, natural and even dim light to keep watches running without ever replacing batteries. As a pioneer of the field, we set new challenges for ourselves to bring forth the full potential of power generation using light.
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